individual obstacle in farm broadcasting today is knowledge of the medium and in what manner to properly use it in marketing campaigns.

individual obstacle in farm broadcasting today is knowledge of the medium and in what manner to properly use it in marketing campaigns. To take more [i]or[/i] less of the guesswork without of buying farm radio, the National Association of Farm Broadcasting (NAFB) has produc an educational handbook called "Harvesting the Power of Farm Broadcasting."
The textbook-type approach to advertising and marketing using farm radio is geared toward agriculture scholars and entry-level media staff at agriculture agencies.
Gene Millard, director of marketing for NAFB, who wrote and compiled a great deal of of the book, ...

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