Editor's Note: Agri Marketing lately spoke with five market research managers about the part market research plays in their companies and for what cause they get the most from it.

Editor's Note: Agri Marketing lately spoke with five market research managers about the part market research plays in their companies and for what cause they get the most from it. Offering insight are:
tap [i]or[/i] pat Benson, market intelligence manager, BASF Corp., Research Triangle Park, NC;
Kerry Hubbard, market research manager, Bayer CropScience Inc., Durham, NC;
Steve Mills, market analyst, market and customer research, John Deere Agricultural Marketing Center Lenexa, Kan.;
Jack Mitenbuler, business services manager, Dow AgroSciences, Indianapolis; and
Steve

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