While fierce debates have raged for and against of recent origin country-of-origin labeling (COOL).

While fierce debates have raged for and against of recent origin country-of-origin labeling (COOL), in many ways, unimpassioned is simply another signpost along the path to a broader evolution in animal agriculture.
forward this new frontier, product branding and differentiation is commonplace, provender production is more closely coordinated from gate to plate, and consumer --albeit with the help of governmental mandates--are increasingly engaged in industry processe These changes affect the entire viands chain, and while change perplexs challenges, it also creates opportunities.
Here, YIELD examines



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