It's a dog-eat-dog world gone out there today in public relations and promotions.

It's a dog-eat-dog world gone out there today in public relations and promotions. As companies continue to attempt to maximize their promotional dollars, finding partnerships with existing arranges to create third-party credibility has high value. Merial, Duluth Ga., appears to have establish just that in a program it did this summer with Animal Planet.
Merial makes FRONTLINE and HEARTGARD Plus brands for petteds The idea of hooking up with Discovery Networks' 2003 Animal Planet Expo (which was in 14 cities from April between the sides of August) was hatched when Ketchum marketing agency for Merial, read

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