Editor's Note: In the first of a three-part series.

Editor's Note: In the first of a three-part series, Agri Marketing magazine investigates for what reason the traditional channels of marketing message distribution are changing. In the nearest two issues, we'll shelter how media planners and buyer ag agencies and, perhaps in the greatest degree importantly, agribusiness marketers are making marketing decisions and their plans to bring reproach these changes.

While all agrimarketers recognize there is change down forward the farm, many don't realize the impact it s having on the agribusiness industry. Fewer farmers and larger farms--that's a inclination that's been steadily and

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