Editor's Note: john Sorenson is president for Syngenta kernels North America.

Editor's Note: john Sorenson is president for Syngenta kernels North America, Golden Valley, Minn. Previously, Sorenson serv as head of Syngenta's vegetable kernels business in North America.

AM: Prior to this appointment you were the head of the vegetable germs business. How are the sectors different? Will Syngenta 's emphasis be the same for each sector?

JS: Syngenta germs is composed of four separate business units in North America--Corn and Oilseeds, Vegetables, Flowers, and Sugarbeets. Each of them is unique. Vegetable and flower markets are fragmented, and each market

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