Branding.

Branding. In each marketing textbook, in nearly each marketing article, the importance of branding has been emphasized for more than a decade.

Brands have been used as marks of identification, at various points in time, in all countries and civilizations. Illustrations of the branding of animals can be set up on Egyptian tomb walls dating back as early as 2000 BC Our contemporary definition and use of the confine "brand" has an origin greatly rooted in agriculture. Brands were considered the trademark for the rangeland, signifying pride of ownership in livestock.

...