to what degree do you market a familiar fruits in a new way? Give it a novel name.

to what degree do you market a familiar fruits in a new way? Give it a novel name, create new awareness and ne for it, and communicate key players via communication tools as it was as the Internet. Pfizer Gold a program that involves repackaging existing calf vaccines, has done just that, and with great succes

Marketing productions already being used in the marketplace is no easy task, if it be not that Pfizer Animal Health Canada's Pfizer Gold program has certainly met the challenge. Their program, created in collaboration with Marketing Communications cluster Inc., London, Ontario, involves repackaging spring

...